Marketing

Published on November 22nd, 2012 | by Louise Ramsay

Get set for the Figaro Digital Marketing Conference

Join 400 delegates and get the low-down on digital marketing from the UK’s most successful brands, agencies and technology at the Figaro Digital Marketing Conference.

A one day, two-track event, visitors will hear from industry experts about specific campaigns and the trends shaping our digital future. Tailored to the needs of senior directors, managers, heads and CMOs, the event is open to brands, agencies and technology suppliers.

The format:

  • track one, case studies: find out what made specific campaigns tick from the people involved in their creation
  • track two, future digital trends: industry observers provide independent analysis on everything from technology to user behaviour.

The event will also feature the Figaro Digital 21s, where expert speakers power through key marketing points in a babble-free 7 minutes and 21 seconds.

Key speakers

These will include:

  • Richard Harris, Head of Online Marketing at Paddy Power, who will talk about how Paddy Power draws on customer insights and blurs the between offline and online channels to drive a socially engaged customer
  • Sharon Millard, Head of Customer Services at Mothercare, who will share her experiences of how she transformed Mothercare’s customer experience approach and boosted its bottom line through a multi channel strategy
  • Bruce Daisley, UK Director at Twitter who will outline Twitter’s role as an information network, and importantly about how Twitter can deliver strong ROI, either as a sole screen or second to other media.

The Figaro Digital Marketing Conference takes place at The Royal College of Physicians, London on November 29 2012, Tickets range in price from £345 to £495, but if you buy two tickets, the third is at half price. Book tickets at www.figarodigital.co.uk/conferences.aspx or call 0207 870 3380 for group discounts, direct bookings and any questions regarding the conference.


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