Published on January 17th, 2013 | by Lewis Parker

Former Microsoft men’s online Indian sex emporium

India has obscenity laws which make selling smut a risky business – at best they’re unclear, at worst they’re repressive.

So after surveying the limited and mostly hostile adult market in Mumbai, entrepreneur Samir Saraiya decided it was the right time to set up an online sex emporium for his fellow countrymen – That’s Personal.

The 41-year-old former Microsoft business development manager then approached some of the world’s biggest adult brands, including Shirley of Hollywood and German kink suppliers Premium Bodywear, who were impressed enough with his pitch to give him exclusive online sales rights in India for three years.

A new way to shop online

But That’s Personal may not only be spicing up Indians’ sex lives – it could also be changing the way Indians shop online. Because at the heart of the site is its consideration for its customers’ personal circumstances. In a nation where people frequently live with older, more conservative members of their family, this means a new kind of discretion which Saraiya is preparing to offer.

By teaming up with couriers Aramex International, he has ensured customers don’t have to risk having a naughty package delivered to their shared mailbox, they can pick it up from wherever they choose. “We innovated on the e-com delivery model to give our customers the ability to control the last-mile logistics,” says Saraiya.


But CEO Saraiya isn’t the only ex-Microsoft man lubricating India’s ecommerce market. As the Economic Times reports, his partners in the venture include other Microsoft India highflyers including  Neville Taraporewalla, the company’s former senior director of emerging markets, and Jaspreet Bindra, the ex-regional director of retail, entertainment and devices at the global software giant.

He has also seduced top internet lawyer Lekhesh Dholakia, who will be dealing with any legal problems his new business encounters.

photo credit: 2 dogs via photopin cc


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